1 P.M. John Frieda Sheer Blonde Go Blonder Lightening Shampoo and Conditioner and Controlled Lightening Spray Whether you're a natural or a bottle blonde, this trio of treatments is the remedy for dull and brassy strands: Each is formulated to remove—not mask—minerals and conditioner buildup, restoring softness and shine. The first 500 Allure readers to sign up will get all three free (retail value: shampoo, $8.99; conditioner, $8.99; spray, $9.99).
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